Wednesday, October 30, 2019
The Beer Industry in the United States Term Paper
The Beer Industry in the United States - Term Paper Example Throughout the world, brewing or the preparation of beer exists as an activity that even offers financial gains. As a point of fact, the United States of America is the leader in terms of beer production (Kirin Holdings, 2009). Not including the home brewers, United States has an estimate of 1700 breweries having the Anheuser - Busch Inc., the MillerCoors Brewing Corporation and the Pabst Brewing Company consecutively as its top three giant companies in terms of sales (Brewers Association, 2010). Nonetheless, despite the case that America comes to be number one in the production of beer around the world, it lags behind a number of countries, in particular, those in Europe, in terms of consumption making US ranked only second to China in total consumption and only 16th in the world in per capita consumption (Kirin Holdings, 2009). ... Third, it endeavors to understand what beer is in the American context. Fourth, it also seeks to define the structure of the American beer industry through looking at the top brewing companies and the craft breweries or microbreweries. Last, it aspires to take a particular look on the brewing at the domestic level. The need to explore the beer industry in American context can backed up by the reason that beer has always been part of the American culture. Beer has held its prominence to almost everyone existing in the world. Likewise, it is of interesting position that the United States is the leader of beer production. However, the beer industry in United States is not known to most of us. That is what this paper wants to shed light on. The significance of this paper is that it contributes to an understanding of what the beer industry looks like in the American context. Review of Related Literatures This part of the paper will first present a general idea of the available literatures about the beer industry in the United States. This review aims to offer a cursory outlook at how the range of presented data is sought to address the problem of this paper. In order to grasp a deeper understanding of the beer industry in the context of United States, this section is categorized into the following segments namely: a) A Brief Historical Account of Beer Industry in United States, b) The Beer Industry and the Different Types of Beers, c) The Beer Terminology in the United States, d) The Structure of the American Beer Industry, e) An Overview of Top 3 Brewing Companies in the United States, f) A Look at the Microbreweries, and g) Understanding Home Brewing. Meanwhile, it is deemed important to note that the reviewed books, articles and other materials
Monday, October 28, 2019
The Role of Multinational Corporations Essay Example for Free
The Role of Multinational Corporations Essay Abstract Literature and discourse relating to Multinational Corporations (MNCs) and human rights is ubiquitous with theoretical contestation on the merits and demerits of the potential harmonious existence of the two. Some argue that by virtue of the consequential results of their business operations, MNC’s have the potential to alleviate human suffering. For others, they are the cause of it. Advocates of both perspectives draw on a mixture of factual experiences and theoretical propositions to substantiate their positions. Empirical analysis is often used to differing degrees, and with differing levels of success, to further authenticate these dichotomised positions. Diverging standpoints, when empirically endorsed, however, ensure that no coherent theory can be extrapolated and applied to specific location and circumstance. With competing views, respectively backed up by statistical data, no overarching determination can be made as to the potential effects of the economic operations of these entities. It is suggested therefore that the trajectory of discourse should be altered so as to assess this relationship from a business perspective first, and a human rights perspective second. That is, in altering positional focus to whether or not human rights is good for business, theoretical suggestions may be legitimately substantiated in the absence of unequivocal empirical data by assessing the extent to which MNCs are in fact likely to respect human rights. Introduction In 1996 William Meyer’s work, which supported theories that MNCs have an overall beneficial impact on both first and second generation rights in developing countries, appeared in Human Rights Quarterly. Using Data from Freedom House and the Commerce Department, and while acknowledging that MNCs have at times had a detrimental effect on human rights, Meyer argued that civil and political rights, and economic, social and cultural rights, correlate positively with Direct Foreign Investment (DFI). In contradistinction to Meyers claims, however, and using data from Amnesty International, the State Department and the World Bank, Smith et al. responded that MNC’s have in fact a negative impact on human rights. Both positions derive from a determination to substantiate theoretical claims relating to diverging positions on, not only existing relationships, but equally of the potential results of that mutual existence. Both constitute therefore, empirical evidence on previously enunciated theoretical claims relating to the relationship of business and human rights generally. The intention of this paper is to alter positional focus on theoretical positions relating to the pros and cons of business for human rights, and subsequent empirical investigations, to a position which questions. Yet as Meyer, responding to Smith et al. concedes, ‘[n]either study can be used to support a claim that MNCs are always positive, or always negative, in relation to human rights’. This is largely a result of the fact that ‘[t]he fundamental problem with Meyer’s approach [or smith et al.s] is that †¦[they]†¦ cannot distinguish between MNCs that do, in fact, promote human rights and those which, in fact, do not. ’Therefore, when scholars such as Jack Donnelly assert that ‘[i]f business involvement is justified in part because it helps human rights, we can legitimately ask for concrete evidence of that help,’what is likely to surface is not in fact unequivocal evidence relating to the realities of this co-existence, but rather the selective inclusion of data which supports one’s particular position: Empiricism is in fact an illusion. Engines of Development Thesis [] [ 1 ]. Meyer, W.H. 1996. ‘Human Rights and MNCs: Theory Versus Quantitative Analysis’, Human Rights Quarterly 18(2), 368-397. [ 2 ]. Smith, J., Bolyard, M., and Ippolito, A. 1999. ‘Human Rights and the Global Economy: A Response to Meyer’, 21 Human Rights Quarterly 207. [ 3 ]. Meyer, W.H. 1999. ‘Confirming, Infirming, and ‘Falsifying’ Theories of Human Rights: Reflections on Smith, Bolyard, and Ippolito Through the Lens of Lakatos’,Human Rights Quarterly 21(1), 220-228. [ 4 ]. Winston, M.E. ‘Multinational Corporations and Human Rights’, Address at the Mobil Corporation World Affairs Meeting (6 June 1996) cited in Meyer note 25. [ 5 ]. Donnelly, J. International Human Rights (2nd ed. 1998).
Saturday, October 26, 2019
Womens Fight Against Social Convention in Sylvia Plaths Poem, Ariel E
Women's Fight Against Social Convention in Sylvia Plath's Poem, Ariel "Ariel" is the title poem from Sylvia Plath's controversial collection of poetry written during the last few months of her life in 1963. The traditional gender roles of 1960s America promoted a double-standard and wrongly imposed upon women the idea of a "Happy Housewife Heroine" who cherished "the receptivity and passivity implicit in (her) nature" and was "devoted to (her) own beauty and (her) ability to bear and nurture children" (Friedan, 59). Plath comments on the devastating effects of social convention on individuality, but she realizes that both sexes are affected by society's oppression of its members. She contemplates this theme throughout Ariel, especially in the "The Applicant," a critique of the emptiness of the stereotypical roles of men and women at the time. In Shakespeare's The Tempest, Ariel is a good spirit who is enslaved by Prospero and is constantly striving for freedom. This struggle is comparable to that of American women for recognition and respect in the 1960s. "Ariel" illustrates ...
Thursday, October 24, 2019
Luddites, Neo-Luddites, and Technophobes: Confused by Technology :: Exploratory Essays Research Papers
Luddites, Neo-Luddites, and Technophobes: Confused by Technology      In today’s fast-paced society, there are many who wish we could just go back to the â€Å"good ‘ol days,†a magical time, possibly in the fantastic cultural memory of the 1950s, where we weren’t surrounded by computers and pagers and cell phones and all manner of surveillance and recording. Many say that these things add hassle to our lives, and that the digital revolution is simply incompatible with our analog minds and souls. Such people are often condescendingly called â€Å"old fogies†when they are, typically, older, confused by technology, and fearful of change of any sort. There are, though, hearty subcultures which embrace a return to a less complicated time with intelligence and reason, generally known as â€Å"Neo-Luddites,†after the early 19th century English protesters who destroyed industrial machinery. This, however, is a misnomer, as the many groups claiming ideological ancestry seldom refer to anything other than the popular anti-technology belief. And, while the wealthy industrialists put down the Luddite rebellion, their ideals have survived, and probably will survive as long as technology continues to be so totally complex and separate from nature.      The original Luddites were technological guerillas who, from 1811 to 1813, and sporadically in the next three years, broke machines (most often knitting machines) throughout Derbyshire, Nottinghamshire, and Leistershire, the three Midland counties in England, as well as starting riots and specifically terrorizing machine owners (Bailey 111-114, 18-19). Machine-breaking was not a new form of rebellion, and the Luddites did little to modify it; there were many copycat breakings, but there were also many unconnected breakings, in the same time (11). The chief distinguishing characteristic of the Luddites was their name, and that they had one: rebelling â€Å"textile workers in the Midlands and north of England†used the invented name â€Å"Ned Ludd†â€â€-or â€Å"General Ludd†or â€Å"King Ludd†â€â€-in place of a leader, becoming known as followers of that name: Luddites (x, 139). Sadly, the growing popularity of this name opened up a new area of problems. The Luddites’ standard machine-breaking eventually inspired others to commit acts of violence in their name, which Luddite purists apparently detested enough to cease their breaking to prove the distinction (144). Although in the thick of the machine-breaking fervor, though, there were many who took the chaotic opportunity to commit unrelated crimes in their name,
Wednesday, October 23, 2019
Global Projects Management Essay
1 (a). Clearly, human beings have been involved in the management and organization of big projects for quite some long time. This has recently become a common feature of the modern, globalize generation. This has significantly led to the temporality of the originally permanent organizational structures lending them disposable. This has also led to the emergence of the novel forms of linkages between people, nationalities and organizations. However, these projects usually encounter problems which greatly contribute to time and cost overruns as well the decline in quality. The main question is how the cultural differences as well as the institutional differences affect this process of global projects and their outcomes. Human beings interact in a social environment which is made of formal and informal values, norms, rules, codes of conduct, laws and regulations. There are also different policies and polities together with a variety of organizations. These are usually termed as culture and institution. The main aim of these is to reduce ambiguity and uncertainty in behaviors of human beings such as decision making and interaction. In large global projects, there are many factors that affect them in one way or another. These include client related, management related, and project context factors. The cultural and institutional differences are the basis for all these factors. Therefore, it clearly seen that the cultural and institutional differences have an impact and observable implications on the global projects. This will depend on the situation where the particular project is found. For instant, in an Information and Technology industry, a project to come up with a more sophisticated technology can be affected by the presence of poor management whose basis is the cultural differences.            b). The Bullwhip Effect refers to a phenomenon that is observable in forecast-ridden channels used in distribution. It is also known as Whiplash Effect or Forrester Effect. This is mainly in place since the demand of the customers is not always stable. Therefore, there is need for a business to forecast the demand so that it can perfectly balance its inventory and the other resources. These forecasts are usually based on statistics reason as to why they are never perfect.            For instant, if the demand is high, there will be a significant increase in orders made that will mean that the business should increase its inventory. When the demand falls, the participants will increase their orders hence the business will need to reduce their inventory.            This can also be caused by the behavioral and operational factors. The behavioral causes include the misuse of the main stock policies, the misinterpretation of the entire feedback and time delays, the panic order reactions that are caused by the demands that are not met and the perceived risk of the player’s main rationality. The operational causes are those that depend on demand processing such as the errors due to forecast and the adjustment of the inventory depending on the demand observation. The variation due to lead time, order synchronization, promotion and forward buying as well anticipation of knowledge all form part of the operational causes.            The implication of this to the retail industry is that they should be aware of the demands of their customers so that they do not overstock or under stock. Therefore, this concept enables them to predict the direction of the demand to avoid making losses or not meeting the demands of the customers which will inconvenience them.            c). Accurate forecasting is necessary in any industry so that the industry is able to produce to meet the demands of the buyers. For instant, in the travel industry, the management should look at the right time when people are traveling towards a certain direction. For instant, in the morning, most people are headed for jobs in town. Therefore, there should be availability of enough vehicles that will transport all the workers to their destinations. However, in the evening, the reverse is true. The workers want to report home from work thus these  vehicles should also be in plenty to transport them back home. In this way, the travel industry follows the directional flow of the people hence is in a position to meet their demands. At this time, the fare prices go up since people are many hence the demand for transportation is high. During the holiday season, people travel from towns to rural areas. At this time, the vehicles offering services to these people are many and the prices are high as well since the demand for the services is high. At this time, fare from rural areas to town is low since majorities are going against the current. When the schools open, majorities are traveling back to towns so that they can report to their jobs hence the demand for transport to town at this time is high. This means that the prices must also be raised and more vehicles put in the on road to meet these demand. This is however made possible by forecasting of the demands of the people.            d). Inventory control is defined as the process that minimizes the total cost of inventory. It has three major factors that are taken into consideration. These include the cost of holding the cost, the cost of placing an order and the cost of shortage.            Economic Order Quantity (EOQ) is defined as the model that determines the optimal quantity to be ordered in order to minimize the total variable costs that are necessary to order and hold an inventory. Under this, the assumptions taken are that the annual demands for the product or service are known and are always constant. There is no consideration that is taken with regard to the lead time, the receipt of all the orders takes place once the order is made, the quantity discounts are not worked on as part of the model and the cost of ordering is taken to be constant. The Economic Production Quantity (EPQ) is defined as the optimal quantity that is to be produced in order to improve the inventory. It is based on a trade-off between the inventory and the set up of the production costs. Here, the trade-off examination assumes that the demand for the items that are in the inventory is continuous and at a constant rate, productions that are made to improve the inventory are at regular intervals, the production of products is continuous as well as at a constant rate during a production rerun and the production cost is always fixed. This model is similar to the EOQ model. The difference is in the time that is required to change the inventory. In the EOQ, replenishment is instantaneous, while the EPQ model assumes gradual replenishment.            A collaborative planning system has many features that are distinct to enhance its success. For instant, the automotive production industry has its objectives that bind it to the performance of its duties in order to meet these goals. This company has intense connection of all production-related functions into an integrated computerized production system. This will make the performance successful.  A collaborative planning system has a competent network that will ensure that all the workers are in a position to access the data that the need in order to perform their duties. For instant, the automotive industry is developing a web based collaborative surrounding that will facilitate the design and the production together with planning systems. A collaborative planning process also requires a collaborative working system, information sharing without discrimination and exchange of ideas among the people in the different locations. In this form of system, each production process is defined in terms of products, processes involved, resources used and their general relationship. In the automotive industry therefore, the environment is made of four modules. These include: Digital mock-up that supports the entire product digital mock-up process. Has a process planning module that is essential in the provision of time estimation and the full analysis of working procedures. It also has a layout planning module that is responsible for designing the correct layout of the production lines. It has a work place layout which is the major system for workplace design the ergonomic consideration.  A collaborative planning system has room for the employees and the entire community to hive contributions to what they want to perform. For instant, they can use questionnaires or interviews in order to get the feeling of the individuals concerning the particular question at hand should be given a chance and the ideals of the people be taken into consideration. This system should also be a multidimensional system that is capable of handling many issues at once. For instant, in the automotive industry, the system should be able to produce more than one type of a product at singe time at the same time be in a position to control that other related operations. This is made possible through the use of a sophisticated information technology as well as the maximum use of advanced tools and equipment and skills. 3). Lean production refers to the process of producing goods using less resources as compared to the traditional mass production. That is, there is less waste, less human effort, less manufacturing space, less investments in the tools to be used, fewer inventories and less time required to develop a new product. For many, lean is the entire set of tools that are important in that they assist in the identification as well as the steady elimination of wastes. These tools also improve the quality of the product that is to be produced at the same time ensures there is a significant production time and cost reduction. Lean Manufacturing has numerous tools that are important in solving the problem of waste elimination. This is made up of the continuous process improvement as well as mistake-proofing which are an indication that this it taking the same approach to the other improvement methodologies. The second approach to Lean Manufacturing focuses upon the improvement of the flow of work in the system. The techniques that have been chosen to improve the flow include the pull production and leveling production. This however, is different from the methodologies which greatly accounts for its unpopularity. The distinction between the two approaches is the prime approach that is used to achieve the set goals and regulations. Smooth flow implementation exposes the quality problems that existed before leading to reduction in waste in a natural manner. Therefore, this approach is advantageous since it takes a system-wide perspective naturally. On the other hand, the waste focus has its main perspective which is sometimes assumed wrongly. Lean has competing principles that are closely connected whose main goals are to reduce the costs of production through the elimination of wastes. These principles include the pull process, waste minimization, perfect first-time quality, continuous improvement, the flexibility. It also includes the process of building and maintaining a long term relationship with its suppliers, load leveling process and the production flow as well as the visual control. The process of lean implementation is therefore focused on getting the correct things, at the correct time, to the right place, in the preferred quantity in order to achieve a perfect level of work flow while minimizing the waste as well as being flexible and easily  changed. The concepts of flexibility and ability to change are basically required to enhance production leveling. However, they have their analogues in other processes. They are not open ended hence not expensive capability requirements. They therefore have to be understood, appreciated and embraced by the employees involved in the product building process. The cultural and managerial features of Lean are more important than the actual tools or methodologies of the process of production itself. There are numerous examples of Lean tool implementation that do not have known benefit which are often blamed on the entire understanding of Lean in the organization which is weak. Lean’s main aim is to make the work simple enough to understand, to do and to manage in the shortest time possible. Most of the basic goals of lean manufacturing are common sense and that avoiding unnecessary costs is more profitable that increasing sales. In a manufacturing industry, if the recourses are kept constant and productions costs cut down, then the industry will definitely make very high profits. This will only be possible are the management and the workers involved do their duties satisfactorily and the management ensures that the entire processes are in time.  References. Jalan, K. S. Chaudhuri, (1999). An EOQ Model for Deteriorating Items in a Declining Market with SFI Policy, The Korean J. Comput. & Appl. Math No. 2. 437-450. C. Giri, K. S. Chaudhuri, Deterministic Models of Perishable Inventory with Stock Dependent Demand Rate and non-linear Holding Cost, European Journal of Operational Research 105 (1998), 467-474. Vahidian, H. R. Tareghian, (1999). Production Planning in Fuzzy Environment. The Korean J. Comput. & Appl. Math. No. 2, 315-330. M. Lee, J. S. Yao, Economic Production quantity for fuzzy demand quantity and fuzzy production quantity, European Journal of Operational Research 109 (1998), 203-211 De, A. Goswami, A replenishment policy for items with finite production rate and fuzzy deterioration rate, Opsearch 38 (2001), No. 4, 419-430.  Â
Tuesday, October 22, 2019
Free Essays on Legal Issues of Reefer Madness
LEGAL ISSUES OF REEFER MADNESS During prohibition in the 1920’s, new prisons and jails had to be built to house the criminals by converting the drinking into a crime against the state. Prohibition undermined respect for the law, corrupted the minions of the law, created a decadent moral climate - but did not stop the consumption of alcohol. I agree with this statement, made by Milton Friedman from the Newsweek in 1972. Consequently prohibition is an attempted cure that only makes matters worse, for both the addicted and the rest of us. That’s why, even if you observe the present policy toward drugs as fairly justified, considerations of realism make that policy most unwise. Legalizing drugs might increase the number of addicts, but prohibition is not going to stop it from happening, therefore I think they might as well quit wasting there time and money looking for drug criminals and traffickers and start spending it on other things such as health benefits and education, things like that. If drugs were legally available, any possible profit, or the motivation for profit and violence that goes with illegal trafficking would be eliminated. Today, drugs are incredibly expensive and highly uncertain in quality. Addicts are driven to associate with criminals to get the drugs, become criminals themselves to finance the habit, and risk constant danger of death and disease. Legalizing drugs would extremely reduce these risks. Although an argument might be advanced that, drug addiction itself becomes a medical problem, there can be no question that any person who leads themselves (not anyone else) into a dependency upon something that will destroy their body has not committed a criminal act. With the large sum of money saved from selling drugs could go towards promoting several different programs on the effects of addictive and mind-altering drugs. They could also utilize these funds by creating more hos... Free Essays on Legal Issues of Reefer Madness Free Essays on Legal Issues of Reefer Madness LEGAL ISSUES OF REEFER MADNESS During prohibition in the 1920’s, new prisons and jails had to be built to house the criminals by converting the drinking into a crime against the state. Prohibition undermined respect for the law, corrupted the minions of the law, created a decadent moral climate - but did not stop the consumption of alcohol. I agree with this statement, made by Milton Friedman from the Newsweek in 1972. Consequently prohibition is an attempted cure that only makes matters worse, for both the addicted and the rest of us. That’s why, even if you observe the present policy toward drugs as fairly justified, considerations of realism make that policy most unwise. Legalizing drugs might increase the number of addicts, but prohibition is not going to stop it from happening, therefore I think they might as well quit wasting there time and money looking for drug criminals and traffickers and start spending it on other things such as health benefits and education, things like that. If drugs were legally available, any possible profit, or the motivation for profit and violence that goes with illegal trafficking would be eliminated. Today, drugs are incredibly expensive and highly uncertain in quality. Addicts are driven to associate with criminals to get the drugs, become criminals themselves to finance the habit, and risk constant danger of death and disease. Legalizing drugs would extremely reduce these risks. Although an argument might be advanced that, drug addiction itself becomes a medical problem, there can be no question that any person who leads themselves (not anyone else) into a dependency upon something that will destroy their body has not committed a criminal act. With the large sum of money saved from selling drugs could go towards promoting several different programs on the effects of addictive and mind-altering drugs. They could also utilize these funds by creating more hos...
Monday, October 21, 2019
The History of Kraft Foods
The History of Kraft Foods 1765: A Dorchester, Massachusetts, physician, Dr. James Baker, went into partnership with an Irish chocolate-maker, John Hannon and made Americas first chocolate mill.1780: The mill made the famous BAKERS chocolate.1880: The Empire Cheese Company of New York began producing PHILADELPHIA BRAND Cream Cheese for a New York distributor called Reynolds.1882: Isaac and Joseph Breakstone (Breakstone Bros) opened a small dairy store on New York Citys Lower East Side.1883: The now famous Oscar F. Mayer and his brothers Gottfried and Max started a meat market in Chicago.1889: Food salesman, William M. Wright, created a new baking powder called CALUMETÂ ® which he made at night and sold during the day.1892: Joel Cheek developed a coffee blend for the Maxwell House Hotel in Nashville, Tennessee, called MAXWELL HOUSE coffee.1946: MAXWELL HOUSE instant coffee was introduced to the American public after the armed forces used it in World War II.1895: In Battle Creek, Michigan, C.W. Post made the fi rst POSTUMÂ ®, a cereal beverage. Post created GRAPE-NUTSÂ ® cereal in 1897, and POST TOASTIESÂ ® corn flakes in 1908. 1897: Pearl Wait adapted an 1845 patent for a gelatin dessert. May Davis Wait named the new product JELL-O brand gelatin. In 1899, Orator Francis Woodward bought the trademark rights to JELL-OÂ ® for $450. Woodward launched the advertising campaign for Americas most favorite Dessert in 1902, thus ushering the era of psychological marketing.1903: J.L. Kraft started a wholesale cheese business in Chicago.1905: John Arbuckle created YUBAN coffee blend.1906: Oscar Mayer is one of the first meatpackers to obtain the Federal Meat Inspection stamp of approval.1907: Legend claims that when President Theodore Roosevelt was served a cup of MAXWELL HOUSE coffee and he proclaimed that it was GOOD TO THE LAST DROP.1914: J.L. Kraft Bros. Co. opened their first cheese factory in Stockton, Illinois, within a year they begin producing process cheese in tins. The U.S. government provided cheese in tins for the armed forces during World War I.1921: Louis Rich bought a truck and started his business i n Rock Island, Illinois. 1927: Edwin Perkins created a powdered fruit drink called KOOL-ADE, later called KOOL-AID. Perkins created KOOL-AID from his first product the popular soft drink syrup called Fruit Smack. The same year the Postum Company marketed SANKA decaffeinated coffee (first sold in the U.S. in 1923).1928: Kraft introduced VELVEETA process cheese.1933: Kraft introduced MIRACLE WHIP salad dressing at Chicagos Century of ProgressWorlds Fair.1936: Little Oscar and the WIENERMOBILE started the advertising campaign for Oscar Mayer Co.1937: KRAFT Macaroni and Cheese Dinner were introduced with the advertising slogan of Make a meal for 4 in 9 minutes.1949: MINUTE Rice was nationally distributed.1950: KRAFT Deluxe process cheese slices, the first commercially packaged sliced process cheese was introduced.1952: CHEEZ WHIZ pasteurized process cheese spread was introduced.1954: Kraft introduced CRACKER BARREL brand natural cheese.1957: The General Foods Corporation introduced TANG, breakfast beverage crys tals. 1963: The now famous wiener jingle first appeared in Oscar Mayer commercials.I965: The company introduced SHAKE N BAKE coating mix in two versions, chicken and fish.1966: COOL WHIP nondairy whipped topping was introduced.1972: STOVE TOP stuffing mix was introduced.1973: GENERAL FOODS INTERNATIONAL COFFEES flavored coffees were introduced.1981: General Foods Corp. bought Oscar Mayer Co.1983: Kraft introduced LIGHT N LIVELY low-fat yogurt, the first US yogurt in a six-pack.1985: Philip Morris Companies Inc. buys general Foods Corporation.1986: Kraft purchased Tombstone Pizza Corporation of Medford, Wisconsin (est.1962).1988: Philip Morris Companies Inc bought Kraft, Inc. Oscar Mayer introduced LUNCHABLES.1989: Philip Morris Companies combined Kraft, Inc. and General Foods Corporation to form Kraft General Foods, the largest food company in the U.S. DI GIORNO brand refrigerated pasta and sauces were introduced.1993: Kraft General Foods acquired NABISCO ready-to-eat cold cereals from RJ R Nabisco. 1995: Kraft General Foods was renamed Kraft Foods, Inc. DI GIORNO RISING CRUST pizza was introduced.1996: BREAKSTONES snack-size cottage cheese, the first four pack of 4-ounce cups.1997: POST-Cranberry Almond Crunch and POST Honey Nut Shredded Wheat cereal was introduced. Sparkling White Grape flavored JELL-O gelatin was introduced in celebration of the brands 100th anniversary.1998: STOVE TOP OVEN CLASSICS were introduced. The same year KRAFT introduced EASY MAC macaroni and cheese dinner, a microwavable, single-serve product.
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