Pros Cons of Imc Channels - 2299 Words

Introduction Marketing is the concept of moving goods from the producer to the consumer. Marketing communication is the way of approaching to the consumer. The most effective way of marketing communication is advertising and so advertising can be referred as marketing communication channel. But there are varieties of ways to attract the consumers. And, a marketer needs to choose the effective way of communicating to their target markets. Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time. Ref: Kotler, P. Armstrong, G. (2004) Principles of Marketing, 10th Edition, Pearson, Prentice Hall Among the different marketing communication channels or†¦show more content†¦There are different kinds of newspaper as weekly, daily etc. As my product is advertising mobile sets, newspaper can be used as one of the effective source of advertising and to support this, I am going to provide the strengths and weaknesses of the newspaper advertisement regarding the product mobile set. Newspaper Advertisement Decisions: In order to choose which newspaper to go for advertisement of the mobile sets, I need to analyze the structure of newspapers. The structure includes frequency of publication, size, circulation and most importantly who are the readers of that newspaper. While advertising Mobile sets in the newspapers, a marketer most probably goes for the paper in which publication is regular and the size of that paper should be big and the circulation should be large. Most importantly the readers should be matched with the target market in which the marketer want to reach. Generally, mobile advertisements are given to those newspaper, which are used by the young generation, students or business people, and fashionable people who always believes in changing or upgrading. Strengths of Newspaper Advertisement (regarding the product as: Mobile Sets) Generally, advertisement in the newspaper is cheaper compared to other mediums as broadcast media or magazines etc. Newspaper advertising is timely as the paper comes out on a regular basis. Readers can read andShow MoreRelatedMarketing Communication : The Chocolate Company, M M s974 Words   |  4 Pagesmarketers and IMC has been widely used by marketers in terms of communicating with customers. Different communication tool has diverse function and they are applied in the specific situations based on their pros and cons. 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The individual marketing plan will be developed in separate graded segments; Foreign Market Analysis, Market Analysis and Product Strategy, Pricing Strategy, IMC Strategy, and Marketing Channel Strategy. The requirements for each component are outline in Assessment 2, 3, 4, 5, and 6, respectively. The presumption is made that each company is currently operating in the U.S. Students may decide to either select oneRead MoreIntroduction.The Concept Of Integrated Marketing Communication1708 Words   |  7 PagesIntroduction The concept of Integrated Marketing Communication (IMC) focuses on merging or linking all forms of communications together in a pact. The concept is critical in the promotion, advertisement and brand building of goods and services at the marketing arena. The merging of promotional tools and use of lined communication approach is essential to the success of every sales and marketing companies. The chief aim is to excite and lure the customers to buy one s goods (Bruce and PetersRead MoreA Company That Uses Imc In Developing And Executing Promotional1845 Words   |  8 PagesA company that uses IMC in developing and executing promotional strategies is Victoria’s Secret. I consider they practice successfully an IMC approach because of its popularity and their loyal customer base regardless of their not-so-cheap prices. Victoria’s Secret implements all of the elements of the promotion mix, advertising, sales promotion, public relations, personal selling, direct market ing, and interactive marketing. The company also have implemented a successful communication process modelRead MoreImc : Integrated Marketing Communication1829 Words   |  8 PagesIMC (Integrated Marketing Communication) is the most effective methods of reaching the minds of customers and build up long term customer relationships. 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Moreover, in this era of rapidly developing communications (Internet, mobile phones, digital communications and rapidly changing society, (demise of the family unit, the prosumer)Read MoreChicken of the Sea Case Answers1645 Words   |  7 Pagesalthough the purchase decision shall occur each time. 2. Discuss the role integrated marketing communications plays in the marketing of canned/packaged tuna for a company such as Chicken of the Sea International. How might the company use the various IMC tools as part of its marketing program? The movement away from majorly employing the use of media advertising calls for a more incorporated administration of marketing endeavors of the Chicken of the Sea Inc. brand. As a substitute of winning over salesRead MoreMarketing Essentials2276 Words   |  10 Pagessuccessful? Why or why not? Ch12. Marketing Channels and Supply Chain Management 1. What are some transportation challenges faced by Humboldt County companies and what are some ways to mitigate them? 2. What is a distribution channel? Supply chain? Discuss the importance of these two in relation to marketing. The Caterpillar piece in your text helps reinforce these concepts. 3. Be able to describe a supply chain and distribution channel for a company (in generalities) like we did withRead MoreNike : A Long History Of Nike1952 Words   |  8 Pagesthe concept of comparative advertising was against the marketing ethics. However, it is the place and condition which defines what is ethical and what is not. Every single thing has pros and cons related with it, I assume nothing is free from the positive and negative side. Similarly, there are also various pros and cons of comparative advertising message. Letting the customers know about the other competitive brands, direct comparisons of various brands, giving customers overall knowledge of the